According to the Aon Hewitt 2014 Health Care Survey “Future Ready, Real Now”, employers focus incentives on the following:
■ Eighty-eight percent focus on building health awareness (HRQs, BMI
screenings, cost and quality tool use, etc.).
■ Sixty percent focus efforts on motivating employees to take action (active
participation in health programs, campaigns, individual coaching, etc.).
■ Only 32 percent of employers are using incentives for the achievement of
outcomes (reaching a predetermined value or making progress toward
that value; examples include BMI, blood pressure, etc.).
Of those employers focused on building awareness and achieving outcomes,
50 percent use health plan design incentives such as premium reductions.
The use of cash or gift cards is the most favored incentive choice for
employers focused on taking action (38 percent).