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Health Reward Stat of the Day – August 25

money and steth pic

According to the 2014 Aon Consumer Mindset Survey, when asked what are the “Most Appealing Features of a General Wellness Program”, the top response was financial rewards (65%), followed by

  • Easy to do or convenient (50%)
  • Access to one-on-one/personal guidance (26%)
  • Access to technology to track success (18%)
  • Friendly competitions against coworkers (16%)
  • Family involvement (16%)
  • Group/team activities (12%)

According to the 2014 Aon Consumer Mindset Survey, compared to other segments, In It For Fun Consumers are more likely to cite friendly competitions as appealing (20%) and less likely to cite financial rewards (59%), while Not Right Now consumers are more likely to cite easy to do or convenient as appealing (60%).

 

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