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Health Reward Stat of the Day – Nov 4

money and steth pic

We asked consumers their willingness to adopt wearable technology products if they paid for it out of pocket at different price points—$100, $300 and $500—and then asked their willingness to adopt the technology if an entertainment and media, healthcare, retail or financial institution paid for it.
In every case, consumers were considerably more willing to adopt technology if an institution paid for it, despite concerns around privacy and security.

 

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