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Health Reward Stat of the Day – Nov 6

money and steth pic

According to the 2014 PWC study entitled “The Wearable Future”, more than 85% of respondents said they’d be unwilling to buy a smart watch, fitness band or smart glasses at a price point of $300 or more. Even at a lower price of $100, 42% would buy a smart watch, 38% a fitness band and 27% smart glasses.

Considering that as of August 2014, market price for fitness bands averaged $120 and smart watches retailed for $180 on average, these stickers will need to be slashed considerably in order to move product in the years to come.

http://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intelligence-series/assets/PWC-CIS-Wearable-future.pdf

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