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Health Reward Stat of the Day – Dec 22

money and steth pic

The Wearables Privacy Report published in October 2014 by Zeno and London’s Imperial College Business School, part of the Imperial College of Science, Technology and Medicine, explores the trade-off between sharing data and privacy fears. It shows:

  • 72% of consumers are aware that information is collected from wearable devices
  • 59% of consumers are unaware that information can be shared with third parties
  • 55% of consumers do not want their information to be shared with third parties
  • 51% of consumers want to know details on how their information will be used
  • 50% of consumers are willing to share personal information as long as they receive rewards
  • 26% of consumers take personal data privacy into account when purchasing a device

https://workspace.imperial.ac.uk/business-school/Public/research/ZENO%20GROUP%20PUL%20Framework%20with%20foreword.pdf

 

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