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Incentives Drive Quit Rates in Pregnant Women

money and steth pic

As reported in Time Magazine, according to a study by professors in the United Kingdom reported in the BMJ, financial incentives were shown in a randomized controlled trial to have a significant impact on pregnant women quitting smoking and staying away from cigarettes:

  • Studied 612 pregnant women in the United Kingdom
  • Offered  up to $1,200 dollars in shopping vouchers for following steps to quit smoking
  • Nearly 25% quit smoking vs. 9% who received free nicotine therapy and were counseled on how to quit.
  • After 1 year, 15% of group who received incentives stayed away from cigarettes vs 4% of the counseling group.
  • Quitting was verified by cotinine verified cessation at 34-38 weeks’ gestation through saliva (<14.2 ng/mL) or urine (<44.7 ng/mL). Secondary outcomes included birth weight, engagement, and self reported quit at four weeks.

http://time.com/3684929/quit-smoking-cash/

http://www.bmj.com/content/350/bmj.h134

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