According to the 2014 Gallup Customer Engagement Score:
- Retail Banking customers who are fully engaged deliver 37 percent more annual revenue to their primary bank than actively disengaged customers.
- Consumer electronics shoppers who are fully engaged spent 29 percent more per shopping trip than actively disengaged customers
- Hotel guests who are fully engaged spent 46 percent more per year than actively disengaged customers
- B2B companies that actively engage their customers realize 63 percent lower customer attrition, 55% higher share of wallet and 50 percent higher productivity