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Health Reward Stat of the Day – July 18

money and steth pic

According to Collinson Latitude:

  • the average satisfaction score among those in a retail reward program was 4/5, compared to only 3/5 in the finance sector
  • 63% of consumers are influenced by rewards offered when choosing a new bank and credit card
  • 51% of consumers want to redeem their rewards online, 20% via a mobile device, while 13% still prefer to redeem in-store
  • 82% of consumers said loyalty programs would be better if they offered more choice and would let them choose the categories of reward they wanted (79%)
  • 72% of consumers would like better access to rewards online and the ability to redeem their rewards more easily (78%)
  • Loyalty rewards is ranked above customer reviews (58%) and almost level with brand reputation (69%) in terms of their influence over consumers’ decision-making process

http://www.collinsonlatitude.com/media/1415/takingaccount-report-online.pdf

 

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