The B.C. and federal governments are spending millions of dollars to buy reward points for Canadians who engage with a new app that encourages healthy lifestyles.
Called “Carrot Rewards,” the $7.5-million smartphone app was created in partnership with company Social Change Rewards with $5 million from Ottawa and $2.5 million from the province as an innovative way to send Canadians mass messages about public health and nudge people to make better choices.
People who sign up for the free app will get reward points of their choice – be it for flights, groceries or movie tickets – in exchange for completing small actions such as using the B.C. Shopping Sense tool to make healthy grocery choices or completing a Heart and Stroke Foundation risk assessment.