Health Reward Stat of the Day – Sept 22
- 2015-09-22
- By michaeldermer
- Posted in Consumer Rewards, National Policy, Reward Trends
Researchers used IMS Health’s proprietary AppScript Score database to review nearly 27,000 consumer mHealth apps that are available in the United States. The Patient Adoption of mHealth: Use, Evidence and Remaining Barriers to Mainstream Adoption study shows that:
- Just 12% of mHealth apps account for 90% of consumer downloads, and 36 apps generate nearly half of all downloads.
- Forty percent of apps have fewer than 5000 downloads.
- Nearly a quarter of consumer health apps are focused on disease treatment and management, whereas the rest target fitness and wellness.
- Ten percent of mHealth apps can connect to a device or sensor that provides physical function data.
- Since 2013, the percentage of mHealth apps that can connect to social networks has risen from 26% to 34%. Of the top apps, 65% can be linked to social media.
- More than 90% of mHealth apps remain free to consumers.
The majority of apps have a single purpose, whether that is information or instruction, the report points out. That has not changed in the past 2 years, said Murray Aitkin, executive director of the IMS Institute for Healthcare Informatics, at a press conference held September 14.
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