Trident Gum to Reward Consumers for Sharing Mobile Health Data
This week, Trident Gum Brand launched a new campaign that allows consumers to share their data, including activity, sleep and food details from their choice of wearable device, smartphone, or activity app, in exchange for coupons in convenience store Kum & Go’s mobile app. Kum & Go operates more than 400 stores in 11 mostly Plains states, from Arkansas to Montana.
The campaign, coined C.H.E.W. (Change Health Every Week) allows shoppers to opt-in via the Kum & Go mobile app. The Strap platform will then trigger Koupon Media to send an offer inside the app when an individual user reaches pre-fixed thresholds. For example, when a user reaches 10,000 steps, it will send an offer for a free pack of Trident gum.