No more reward points for B.C. pharmacy customers, courts rule
BC Court of Appeal overturned a previous ruling that allowed pharmacists to issue loyalty points for customers. The College of Pharmacists of BC had long been fighting to prevent companies like Sobeys, which owns Canada Safeway, and Shoppers Drug Mart from issuing loyalty points for pharmacy purchases. They believe offering rewards like Air Miles and Optimum points can encourage improper use – and even put people’s lives at risk.
The ruling applies to all incentives – stores are not permitted to offer cash or coupons for prescriptions, although customers will be allowed to keep the points they’ve already collected. .