Manulife partners with Vitality to reward healthy living
Manulife Financial Corporation has reached an agreement in Canada with The Vitality Group (Vitality) to introduce life insurance that rewards people for healthy living.
The partnership will be first launched within Manulife’s term insurance solutions before it is expended to other product lines over time. It includes financial protection, opportunities to save on insurance premiums, and allow users to earn valuable rewards and discounts for taking steps to improve their health.
Members will receive personalized health goals and can easily log their activities using online and automated tools, which are integrated with the latest wearable fitness technology.