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Health Reward Stat of the Day – Feb 23

money and steth pic

Can a carrot get you to exercise more or quit smoking? Public health and Bay Street are betting on it

As the backer of a new social venture — an app fittingly named Carrot Rewards — the federal government is betting on yes. And so is a less likely player in the world of social entrepreneurship: Bay Street.

The Public Health Agency of Canada provided initial funding of $5 million, and the government of British Columbia gave $2.5 million as part of an original contribution agreement. Venture capitalists invested another $2 million while loyalty providers and charitable advisers jumped on board — each convinced the app could entice an effective and more affordable alternative to traditional health advertising and efforts.

http://business.financialpost.com/entrepreneur/fp-startups/can-a-carrot-get-you-to-exercise-more-or-quit-smoking-public-health-and-bay-street-are-betting-on-it?__lsa=21ff-d945

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