Alberta Blue Cross to reward wellness
Alberta Blue Cross has launched a program that promotes wellness by rewarding its customers for living healthy lives. It allows Alberta Blue Cross plan members to complete health risk assessments and learning modules that deal with health issues such as high blood pressure, alcohol consumption, diet, and mental health. As they participate in the Balance program and commit to making healthy lifestyle choices, members are rewarded with points that they can use to enter draws for prizes. The program also includes wearable fitness tracking technology to provide ongoing incentives.
Alberta Blue Cross is currently making the Balance program available to plan members who have coverage through medically underwritten individual health plans and insured employer group benefit plans. The insurer plans to expand access to other plan members in the future.