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When we started this crusade in 2004, a mere $25 per person in rewards was rare. Today, 73% of Americans polled would try to lose weight if the government gave them an incentive. The use of rewards for healthy behavior has grown by leaps and bounds. Consider the following:

The Market Health rewards will be one of the top 5 health solutions in 2014 (
Government In 2012, Todd Park, CTO of the US healthcare effort, predicted that the two biggest health trends would be data liberation and incentive reform.
The Law Under ObamaCare, companies can spend 30 to 50 percent of premiums on   rewards for healthy behaviors.
Perception Employers viewed increase in allowable employee incentives was viewed as the most  beneficial element of ObamaCare (Lockton Benefit Group).
The Payout Dollars have doubled in the past four years from $260 per employee in 2009 to $521 in 2012.  In 2013, 29 percent of companies spent over $500 per employee.
Consumers 73% would try to lose weight if the government gave them an incentive.  (
Large Employers 86% offered incentives in 2012, up from 73% in 2011 and 57% in 2009
Mid-Size Employers 77% will offer incentives in 2013, more than double the 38% in 2010
Dependents 54% of companies will expand to include dependents, up from 45% in 2011
Medicare The Medicare Better Rewards of 2013 (currently in Congress)  rewards Medicare beneficiaries with up to $400 for healthy behaviors.Supported by two Democrats – Ron Wyden (OR) and Thomas R. Carper, (DE) and two Republicans – Rob Portman (OH) and Michael B. Enzi (WY).

Rewards for healthy behavior has become a key solution for solving America’s healthcare crisis. Imagine the possibilities for the future.