A survey of 6,223 US adults revealed that one in ten consumers age 18 and over owns a modern activity tracker such as Jawbone, Fitbit, Nike+ Fuelband or Misfit Wearables. Yet, more than half of the survey’s respondents said that they no longer use their activity tracker, and a third of those stopped using the device […]Read more
In a survey of consumers about their loyalty program behavior, 57% modify when and where they buy in order to maximize the loyalty benefits, 46% modify brands they buy to maximize the loyalty benefits and 69% say choice of retailer is influenced by where they can earn customer loyalty/rewards program points.
When I started IncentOne’s health business in 2003, it’s because I came across a startling fact – that less than 20 percent of women followed their pre-natal care. That blew me away. We were not talking about diabetes or heart disease in ten years. We were talking about a child in a few months. When […]Read more
Despite a series of recent, high-profile data breaches and consumer concerns over data collection, shoppers are still open to sharing their personal information, reveals a new survey released today by Aimia Inc. (TSX: AIM).
According to the Aimia Loyalty Lens report, when asked to rank types of businesses by the degree to which they are comfortable […]
Consumers rank hospitals near the top of the list of the companies they trust (28%). Only supermarkets (30%) rated higher, according to a recent study by Harris Interactive when they were asked “which of these industries do you think are generally honest and trustworthy. But when it comes to health plans (7%) and HMOs (6%), […]Read more
Trizetto, one of the leading provider of health plan solutions to the healthcare community, published a study in 2012 called “The Consumerization of Healthcare.” In that study, it surveyed consumers of different demographic characterisitcs ranging from the General Population, the Needy Family, Young Invincible, Unhealthy Well, Heavy Utilizer and Silver Streak.
When they surveyed these multiple […]