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Category Archives: Consumer Rewards

Many Would Give Health Plans Private Info to Earn Rewards

The poll of more than 2,000 U.S. adults found that a majority would be “very willing” to have various tests and share the results with their health insurer — provided there was a financial incentive.
In the new survey, most people were open to various activities and data sharing in return for an incentive:

Three-quarters said they’d […]

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Health Reward Stat of the Day – Jan 5

Despite a series of recent, high-profile data breaches and consumer concerns over data collection, shoppers are still open to sharing their personal information, reveals a new survey released today by Aimia Inc. (TSX: AIM).
According to the Aimia Loyalty Lens report, when asked to rank types of businesses by the degree to which they are comfortable […]

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What does it take to overcome consumer mistrust to drive health behavior?

Consumers rank hospitals near the top of the list of the companies they trust (28%). Only supermarkets (30%) rated higher, according to a recent study by Harris Interactive when they were asked “which of these industries do you think are generally honest and trustworthy.  But when it comes to health plans (7%) and HMOs (6%), […]

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